Wati: All-in-One WhatsApp Marketing
Wati.io – Offers & Discounts
What is Wati.io?
Wati is a powerful platform built on the Official WhatsApp Business API, serving as an all-in-one solution for businesses seeking robust customer engagement and marketing automation via WhatsApp. Trusted by over 8,000 brands across 100+ countries, Wati enables companies to effortlessly interact with customers through automation, chatbots, campaigns, and seamless teamwork.
Key Highlights:
- Ease of Use
- Numerous reviews highlight a clean interface with intuitive navigation and minimal onboarding friction. On platforms like Capterra and G2, reviewers often rate its usability and setup as 5/5.
- Powerful Automation
- Users appreciate features like automated follow‑ups, smart routing, canned responses, and multi‑agent shared inboxes for collaboration across teams.
- Seamless Integrations
- Native connectors to popular tools help businesses trigger personalized WhatsApp notifications directly from their existing workflows.
- Responsive Support & Continuous Updates
- Many users praise Wati’s customer service, regular webinars, and frequent feature rollouts.
How does Wati work?
Our Verdict
Wati shines as a user-friendly WhatsApp Business API platform, trusted for its clean interface, no-code chatbot builder, shared team inbox, broadcast tools, and solid analytics. It delivers robust WhatsApp automation with standout onboarding, integrations, and overall performance. Although it may occasionally falter on customer service or billing, for most SMEs, the advantages outweigh the drawbacks.
- Rapid BSP-based onboarding
- No-code chatbot + flow builder
- Shared inbox with team ticketing
- Broad integrations (CRM, e-commerce)
- Analytics and template management
- 24-hour messaging window restricts follow-ups (WhatsApp policy)
- Limited multi-account support
- Starter plan charges per feature incrementally
- Pricier than some starter alternatives
- Support inconsistency noted in reviews
Wati Images
Core Features
1. Team Inbox

Centralized multi-agent inbox for WhatsApp (and Instagram Messenger), allowing easy assignment, collaboration, and internal notes for seamless handling of customer conversations.
2. Broadcast & Bulk Messaging

Enables sending personalized campaigns or updates to large segments, improving engagement while staying within WhatsApp policy.
3. No‑Code Chatbot Builder

Intuitive flow-builder to create automated reply sequences and handle FAQs without coding, ideal for 24/7 support.
4. Custom Notifications & Template Messaging

Send pre-approved, customizable WhatsApp notifications for reminders, alerts, or promotions, ensuring compliance and relevance.
5. Analytics Dashboard
Exposes standard APIs & webhooks to build bespoke solutions or deeper automations on top of the Wati UI.
6. Analytics Dashboard
Provides real-time stats on chat volume, agent performance, routing outcomes and campaign effectiveness, helping optimize operations.
Wati Additional Features
Seamless connectors with tools like Shopify, WooCommerce, Zapier, HubSpot, Google Sheets, Zoho CRM, Pabbly, Klaviyo and more, enabling workflow automation and unified customer data.
Offers a free 7-day trial, regular live demos, step-by-step documentation, webinars, and an academy, all designed for fast, non-technical setup and adoption.
Lets customers start chats directly from your website, with customizable branding and greetings.
Tag and organize contacts for targeted messaging and tailored campaigns.
Plan broadcasts or reminders to go out at optimal times, even after hours.
Manage multiple WhatsApp numbers for different brands or teams under one account.
Set user permissions to keep team workflows secure and organized.
Automatically trigger alternative actions if WhatsApp delivery fails, ensuring seamless communication.
Resources
Check out blogs for handy tips, fresh ideas, and the latest buzz on WhatsApp marketing.
Grab free ebooks for deeper insights and practical strategies you can actually use.
See how other businesses are smashing their goals with Wati.io, real stories, real wins.
Think of this as your cheat sheet for all things Wati, WhatsApp Business, and conversational marketing.
Free lessons and tutorials to help you get the hang of Wati and make the most of it.
Dive into our free Udemy course if you prefer learning step by step with structured videos.
Save time with free message templates that are ready to use and officially approved.
Keep everything looking sharp and consistent with our brand guidelines and assets.
Explore ready-made chatbot templates to help you automate chats without starting from scratch.
Pricing Overview
Free Trial
Growth
$39 /month- 5 users, extra at $12 per month
- Shared inbox, 1,000 chatbot sessions, template messaging, API/webhook access
Pro
$79 /month- 5 users, extra at $24 per month
- All Growth + advanced chatbot flows, 2,000 sessions, user roles, CRM integrations
Business
$229 /month- 5 users, extra at $69 per month
- Unlimited sessions, IP whitelisting, custom domain, priority support, auto-delete chats
Key Notes:
- Free Trial: 7‑day trial with full feature access, no credit card required.
- Add‑on users: Available per plan, typically $12/user (Growth) up to $69/user (Business) monthly.
- Conversation charges: Extra charges apply based on Meta’s WhatsApp API rates plus Wati’s markup, but plans include a set number of free chatbot sessions each month.
- Annual billing: Opting for yearly subscription gives ~25% discount.
Wati alternatives
Wati: Expert Reviews
“Wati is a great tool to use…”
“Team inbox is the most important module of Wati.”
“Scalable, easy to use WhatsApp platform”
“The interface is clean and intuitive… we can now handle high message volumes effortlessly.”
“Excellent Platform with Outstanding Support!”
“We’ve seen a 10x increase in our efficiency and overall revenue… support team is responsive, knowledgeable, and always ready to help.”
“Pricing is a bit higher for startups”
A G2 user noted, “Pricing is a bit higher for startups like us, but … other tools are not as effective.”
“Extremely disappointed with … unreliable support.”
From Capterra: a review mentions, “Their customer service is completely unreliable … Missing scheduled call and no follow-up.”